Dream hair starts with a cleansing product tailored to your needs. Our customised shampoo is designed to meet the needs of your scalp, your lifestyle and how often you wash your hair. Formulated without chemical additives, our formulas are created with bio-certifiable ingredients and surfactants (surface-active agents) calibrated just for you.
How to use
Apply a small amount of product to the palm of your hand and gently rub your hands together. Work it into wet hair, massage and partially rinse. Apply a small amount of product again and repeat the previous steps, you'll see that the product will begin to lather. Massage your scalp for a minute and rinse completely.
How is it made?
Base - 98.1%
Our algorithm will choose the most suitable base for your hair type and scalp. It can be designed for curly, bleached, straight or dyed hair, and made to target dandruff or excess sebum depending on your needs. Our Shampoo has the highest percentage of base ingredients compared to our other products.
Booster - 1.5%
All you hair goals correspond to a Booster. We'll add one or more boosters to your base. Each of them is a powerful concentration of active ingredients that will make the formula unique to you, creating the perfect product to make your dream hair a reality.
Fragrance - 0.4%
Choose your favourite fragrance, they're all subtle but each one has a unique scent. Our laboratories have selected the best suppliers of haircare fragrances from Italy, France and Spain. The Shampoo contains a lower percentage of fragrance to be gentle to your skin.
FAQs - Frequent questions
Does the shampoo contain sulphates and silicone?
We do not use silicone, SLS or SLES. We have formulated a very delicate blend of anionic surfactants. which is tailor-made to your needs.
Does the Shampoo need to be diluted?
We don't recommend diluting the Shampoo, but if you'd like to try you can add a little water. Let us know how it goes!
I've had a Keratin treatment, can I use the customised shampoo?
Yes, none of our Shampoo bases contain Salt (a common thickener used in cosmetics). Salt is the worst enemy of Keratin treatments.
Does the shampoo foam?
Yes, our customised Shampoo does foam. The amount of lather does depend on the specific formulation and how many days have passed since you last washed your hair. The cleaner the hair, the more the shampoo will foam.
Is it suitable for dermatitis/psoriasis?
Although our ingredients are delicate and our formulas are customised, we are not medical professionals. We therefore always recommend that you consult a specialist before purchasing our products.
How long will it take to start seeing results?
If you've never used shampoo without synthetic additives, such as Silicone, it may take 3-4 washes to "reset" your scalp and hair.